If you run a business in the health and wellness industries, influencer marketing may be a powerful tool. Running a marketing campaign with these popular content creators can help you reach your ideal audience. This method is powerful for a huge array of brands, whether you’re an influencer marketing expert looking for new partnerships within the healthcare niche or a newbie who wonders things like “what is Cameo?” or “how do influencer campaigns work?” Here are some top influencers in the field that may be relevant to your business.
Have you ever wondered “what’s an influencer?” Influencers are often social media personalities, bloggers, or online content creators who can influence their audience in a particular area. Health influencers would include those that often post about wellness trends, healthy food, and fitness.
If you’re thinking about utilizing influencer marketing within the health and wellness field, here are some top benefits:
If you’re looking for social media influencers to work with in the health and wellness space, here are 14 top names to consider.
Main Social Media Channel: Instagram
Mark Hyman is a functional medicine doctor who has published multiple cookbooks and offers insights about food and fitness. Posts cover a wide array of topics, from foods that limit inflammation in the body to habits that promote mental well-being. He’s also a New York Times bestselling author and publishes numerous articles on functional medicine topics. This account may be most relevant for healthcare brands related to alternative wellness.
Main Social Media Channel: Instagram
Melissa Wood Tepperberg is a popular wellness influencer on Instagram and YouTube. She even has her own app with workouts and other wellness content. She even posts about family and lifestyle content. So her accounts could be relevant for a wide array of brands.
Main Social Media Channel: Instagram
Amanda (Meixner) Rocchio runs the popular Instagram account @meowmeix. As one of the top Instagram influencers in the nutrition niche, she often posts simple recipes and food facts, with some fitness content mixed in. She even sometimes touches on personal topics like eating disorders. Food brands, fitness equipment, and supplements may all be relevant to her audience.
Main Social Media Channel: Instagram
Cory L. Rodriguez is a popular health coach who posts about a wide array of subjects. Content often focuses on nutrition, fitness, supplements, and mental health. These are often simple tips or swaps that followers can make on a daily basis. So there are plenty of opportunities to work brand partnerships into this type of content.
Main Social Media Channel: Instagram
Luke Coutinho offers an integrative approach to health in his social media accounts. Content ranges from fitness advice to mindset shifts that may impact overall wellbeing. In addition to his online content, he often speaks at conferences and events within his niche. So companies looking for speakers and/or online partners may benefit.
Main Social Media Channel: Twitter
Dr. Sanjay Gupta is a medical doctor, professor, podcaster, and CNN correspondent. Content covers a huge array of topics, from heart health to infectious diseases. There aren’t a ton of brand partnerships on his Twitter account. But he is active on other platforms as well and has a popular health podcast.
Main Social Media Channel: Instagram
Dr. Rachel Paul is a registered dietician who posts simple meals and weight management tips for busy women. Her account, @collegenutritionist often features meals made with grocery store ingredients, as well as healthy options at popular restaurants.
Main Social Media Channel: Instagram
Linn Lowes is a popular fitness influencer who posts workouts and personal content. She’s also a cancer survivor, so much of her content is focused on staying optimistic and navigating hardships. Fitness gear and apparel are the most natural fit for this account’s Instagram followers.
Main Social Media Channel: YouTube
Sadia Badiei runs the popular YouTube channel Pick Up Limes. Most of the content focuses on plant-based food and healthy recipes. Some videos also include overall wellness content like decreasing stress and building healthy habits.
Main Social Media Channel: Instagram
Tieghan Gerard is the recipe blogger and food photographer behind Half Baked Harvest. She has an active blog, cookbook, and multiple social accounts. Her instagram is full of recipes, meal plans, and lifestyle content. Though not specifically about health, most recipes include whole food ingredients.
Main Social Media Channel: Instagram
Kayla Itsines is an Australian personal trainer and co-founder of the Sweat app. Her Instagram profile is one of the most popular in the fitness niche. Her 14.3 million Instagram followers mainly enjoy workouts and fitness content, mixed with some food and lifestyle content. Fitness apparel, food brands, and sporting goods companies may all be relevant to her audience.
Main Social Media Channel: Instagram
Michelle Lewin is a model and fitness influencer who often posts workouts and has her own line of fitness products. She is active on multiple social platforms, including YouTube, where she also shares healthy food content. Lewin is from Venezuela. So she posts content in both English and Spanish, making her an ideal partner for international brands.
Main Social Media Channel: YouTube
Adrienne Mishler runs the popular Yoga With Adrienne YouTube channel. In addition to her free yoga content, she runs a membership community on her website and is active on other social platforms. She doesn’t do many brand partnerships on YouTube. But she does have an active presence on other social media platforms like Instagram as well.
Niche: Behavioral Science and Mental Health
Main Social Media Channel: Instagram
Dr. Deepika Chopra is known as The Optimism Doctor. She shares content related to happiness, mindset, and behavior change, all of which can impact physical health as well. In addition to tips and advice, she shares glimpses of her own life to really relate to followers. So her account may be relevant for tons of lifestyle brands.
Once you’ve decided to utilize influencer marketing for your health-related business, here are the top steps to take:
There are many popular fitness accounts on Instagram and other social platforms. Kayla Itsines has more than 13 million followers just on Instagram. And she interacts with followers via her website, app, and other social platforms as well. So she is one of the most famous Instagram influencers in this niche.
There are many accounts that share healthy recipes on social media, including Half Baked Harvest, run by Tieghan Gerard. She currently has more than 4 million Instagram followers, so she is one of the most popular accounts for healthy food inspiration.
Dr. Sanjay Gupta is currently one of the most famous names in healthcare. In addition to his millions of social media followers, he also runs a podcast and serves as a CNN contributor.
Dr. Megan Rossi (PhD, RD, APD) runs the popular Instagram and Twitter accounts The Gut Health Doctor. There are many health influencers that post about gut health occasionally. But her account is one of the most popular with a specific focus on gut health.
Your email address will not be published. Required fields are marked *
Small Business Trends is an award-winning online publication for small business owners, entrepreneurs and the people who interact with them. Our mission is to bring you "Small business success … delivered daily."
© Copyright 2003 - 2022, Small Business Trends LLC. All rights reserved. "Small Business Trends" is a registered trademark.