Danish audio brand Bang & Olufsen announced the Beosound Theatre, a high-end soundbar that delivers the power of a multi-product home cinema—all in one compact product.
“Beosound Theatre completely redefines cinematic sound in the home. With its powerful sound, advanced technology platform and modular design, we bring the immersion of a multi-speaker setup into one soundbar that slots seamlessly with any screen,” said Bang & Olufsen CEO Kristian Teär.
“With Beosound Theatre, we unleash the full potential of the high-quality streaming services now available to customers and bring the magic of the cinematic experience into the home. At the same time, it is built to last for decades due to its modular design, which allows you to update, rather than replace, this beautiful soundbar,” added Teär.
Beosound Theatre comes with 12 speaker drivers, including two custom-made long stroke 6.5" woofers and 800 watts of amplification power, providing up to 112dB sound pressure level.
Speech clarity is managed by the custom-made centre channel, where the tweeter is mounted directly in front of the midrange. The alignment of these drivers ensures a better sound distribution.
Building on the Beam Width and Beam Direction Control developed for Bang & Olufsen’s flagship Beolab 90 speakers, Beosound Theatre introduces a new three-dimensional sound directivity due to the patent-pending combination of the direct, side- and up-firing speakers.
This means that all loudspeaker drivers are working together not only to produce sound, but to control its beam width and direction.
“We originally developed the Beam Width and Beam Directivity Control for Beolab 90 to reduce the effect of sidewall reflections at the listening position. Basically, to make the walls disappear. In Beosound Theatre, we are using the technology to direct sound away from the listener, which increases the perception of spaciousness and gives a much more immersive experience,” said Bang & Olufsen senior technology specialist Jakob Dyreby.
Based on the principles of modularity, customers can transform the soundbar into a complete wall-mounted or floor standing Bang & Olufsen TV experience.
The modular design also applies to the TV screens and the cover of the soundbar, which are both replaceable.
The aluminium wings are also extendable for customers with bigger TV screens.
“We know that our customers want to invest in products that last, which is why Beosound Theatre has been modularly designed to outlast many TVs in its lifetime. We have made a solution that enables you to update your product rather than replace it, and a product that can evolve with you over time,” said Bang & Olufsen head of product circularity Mads Kogsgaard Hansen.
The interface bracket is motorised and forms a connection between the stand and the TV screen. It includes a compartment to fit smart TV boxes and to excess cables from view.
The Beosound Theatre can be used as a dedicated sound centre. Starting with seven built-in outputs and supporting up to 16 external loudspeakers, it can be the heart of a full-blown Dolby Atmos 7.1.4 surround configuration.
In this setup, Beosound Theatre functions as a centre speaker that merges the Dolby Atmos decoding and custom-tuned post- processing with Bang & Olufsen’s proprietary True Image algorithm to maximise the capabilities of all Bang & Olufsen loudspeakers.
Where other systems simply send the bass to the most powerful loudspeaker - usually the subwoofer - Beosound Theatre uses all Bang & Olufsen loudspeakers in the system to work together as a single unit.
This helps to control the resonance in the listening room, making sure that the various loudspeakers work with and not against each other.
“You can buy Beosound Theatre as a soundbar and later add a pair of rear loudspeakers such as Beolab 28 in a triangular setup that delivers an incredible spatial sound performance, while continuing the overarching aim of minimal products, mess, and compromise in your space. All you need to do is connect them,” said Dyreby.
“That flexibility also means that our customers are not limited by their initial purchase decision, which in turn helps us extend the lifetime of Beosound Theatre and increase the likelihood of multiple ownerships,” he added.
Designed to reflect the effortless grace of sailboats, Beosound Theatre’s keel-like design makes it appear as if it is resting on an aluminium blade, floating in the air as one fluid form.
This design was created at Bang & Olufsen’s Factory 5 in Struer, Denmark. The middle-extruded profile of the aluminium was polished and anodised with two end caps that were formed into a curved shape and split into four end caps.
This enables the curved edge of the product to seamlessly fit the flat profile of the soundbar, creating one unified piece.
The solid oak lamella cover is made by a family-run factory in Denmark and perfectly matches Bang & Olufsen’s family of Beolab speakers, such as the Beolab 18, Beolab 28, and Beolab 50.
The design of the lamellas that clip into place rather than glued means that they can be disassembled or replaced, while the fabric version is designed to be a visually softer solution that will easily blend into any interior setting.
Beosound Theatre features a new setup technology called Roomsense. By placing the external microphone at arm’s reach, Beosound Theatre will work with the Bang & Olufsen App to measure the distance from the listener to the soundbar.
It will also assign a role for each speaker based on the different placements, carry out sound compensation for each speaker if it placed free standing, up against a wall or in a corner, as well as overall room compensation to avoid unwanted resonance.
“With Roomsense, everyone can make the perfect setup in a matter of seconds. But just as important, it allows for all kinds of placements of the speakers, so people can decorate their homes as they want – not based on the standard speaker placement,” said Dyreby.
The soundbar also features Bang & Olufsen’s own proprietary software platform called “Mozart,” which continues the heritage of ensuring that the soundbar can connect with products as far back as 1986, creating a cross-generational home audio setup.
“Products such as the Beolab 6000 and Beolab 8000 column speakers are loved by people who appreciate design worldwide and we have made sure that they can use them with Beosound Theatre right out of the box. All you need to do is connect them,” said Bang & Olufsen chief design officer Miklu Silvanto.
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