From action sports and NASCAR to PepsiCo and McDonald’s, Snap’s top marketer has risen through the ranks working for brands that are “tailwinds” for him.

If there are three trends that define Kenny Mitchell’s marketing career, it’s sports, innovation, and working for brands he feels personally passionate about.

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As the first CMO of Snapchat, Kenny Mitchell’s first priority was to restructure and scale its marketing team, building a “symbiotic” relationship with product.

With a career spanning experience agency and brand side, Papa John’s Jo Blundell explains why she believes marketing is the “inspiration centre” of business.

Sebnem Erim believes emotional intelligence – in particular empathy – is as important as intelligence when it comes to building a global marketing career.

At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From our Language of Effectiveness survey revealing how marketers blend brand and performance to 50 years of the Andrex puppy, it’s been a busy week. Here is my take.

Nike’s ad landed in top 20% of all UK ads for its ability to actively involve viewers, scoring similarly on its contribution towards building brand affinity.

Tesco Mobile has increased its customer base by more than 10% since launching the ‘Supermarket Mobile’ platform, but the brand’s chief customer officer Rachel Swift says there is still plenty of headroom to grow among Tesco customers as it launches its latest campaign.

Every research agency has a methodology it wants to sell, but here are five that marketers should consign to the scrap heap.

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